Differences in perceived destination image and event satisfaction among cultural visitors: The case of the european biennial of contemporary art "manifesta 7"
The destination image reflects the impressions and ideas tourists have of a holiday region and strongly influences visitors' behavior. Visitors to cultural events have differing images of destinations according to their interest in seeing the event itself. Destination managers can exploit the f...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2013
|
| Online Access: | http://hdl.handle.net/20.500.11937/51406 |