Random Regret Minimization and Random Utility Maximization in the Presence of Preference Heterogeneity: An Empirical Contrast
Random regret minimization (RRM) interpretations of discrete choices are growing in popularity as a complementary modeling paradigm to random utility maximization (RUM). While behaviorally very appealing in the sense of accommodating the regret of not choosing the best alternative, studies to date s...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
ASCE-AMER SOC CIVIL ENGINEERS
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/51353 |