Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue

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Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue

Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outc...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	Taylor & Francis 2016
Online Access:	http://hdl.handle.net/20.500.11937/50920

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