Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue
Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outc...
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| Format: | Journal Article |
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Taylor & Francis
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/50920 |