Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue
Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outc...
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| Format: | Journal Article |
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Taylor & Francis
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/50920 |
| _version_ | 1848758568307654656 |
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| author | Woodside, Arch |
| author_facet | Woodside, Arch |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions. |
| first_indexed | 2025-11-14T09:46:03Z |
| format | Journal Article |
| id | curtin-20.500.11937-50920 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:46:03Z |
| publishDate | 2016 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-509202017-09-13T16:09:22Z Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue Woodside, Arch Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions. 2016 Journal Article http://hdl.handle.net/20.500.11937/50920 10.1080/21639159.2016.1207845 Taylor & Francis restricted |
| spellingShingle | Woodside, Arch Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title | Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title_full | Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title_fullStr | Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title_full_unstemmed | Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title_short | Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue |
| title_sort | creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: a journal of global scholars of marketing science special issue |
| url | http://hdl.handle.net/20.500.11937/50920 |