Managing global competitive dynamics

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Managing global competitive dynamics

Global competitive dynamics refers to the actions and responses undertaken by competing firms around the world. Since one firm's actions are rarely unnoticed by rivals, the initiating firm would naturally like to predict rivals' responses before making its own move. This process is called...

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Bibliographic Details
Main Authors:	Peng, Mike, Gokalp, O.
Format:	Book Chapter
Published:	2011
Online Access:	http://hdl.handle.net/20.500.11937/50648

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