Managing global competitive dynamics
Global competitive dynamics refers to the actions and responses undertaken by competing firms around the world. Since one firm's actions are rarely unnoticed by rivals, the initiating firm would naturally like to predict rivals' responses before making its own move. This process is called...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/50648 |