Sell by Bundle or Unit?: Pure Bundling Versus Mixed Bundling of Information Goods

Sell by Bundle or Unit?: Pure Bundling Versus Mixed Bundling of Information Goods

Pure bundling and mixed bundling are two popular pricing strategies for information goods. Pure bundling offers only the product bundle, whereas mixed bundling offers both the bundle and the individualcomponents of the bundle. This paper extends prior research on bundling, which usually assumes cons...

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Bibliographic Details
Main Authors: Hui, Wendy, Yoo, B., Choudhary, V., Tam, K.
Format: Journal Article
Published: Elsevier Publications 2012
Subjects:
Information goods
Pure bundling
Mixed bundling
Online Access:http://hdl.handle.net/20.500.11937/49592

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