Sell by Bundle or Unit?: Pure Bundling Versus Mixed Bundling of Information Goods
Pure bundling and mixed bundling are two popular pricing strategies for information goods. Pure bundling offers only the product bundle, whereas mixed bundling offers both the bundle and the individualcomponents of the bundle. This paper extends prior research on bundling, which usually assumes cons...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier Publications
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/49592 |