A cost-effectiveness analysis of online, radio and print tobacco control advertisements targeting 25–39 year-old males
Objective: To assess the relative cost-effectiveness of various non-television advertising media in encouraging 25–39 year-old male smokers to respond to a cessation-related call to action. Information about how new electronic media compare in effectiveness is important to inform the implementation...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell Publishing Asia
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/49524 |