Factors Influencing Customers to Visit Coffee Chains

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Factors Influencing Customers to Visit Coffee Chains

The main objective of this study is to examine whether product, price, place and promotion will influence customers, especially the younger generation to visit the coffee chain in Malaysia. The four Ps strategies are adjusted or mixed in an attempt to develop a marketing mix that is optimised to mee...

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Bibliographic Details
Main Author:	Goi, Chai
Format:	Journal Article
Published:	Zia World Press Australia 2013
Subjects:	Place Product Promotion Price
Online Access:	http://www.wrbrpapers.com http://hdl.handle.net/20.500.11937/49517

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