Factors Influencing Customers to Visit Coffee Chains
The main objective of this study is to examine whether product, price, place and promotion will influence customers, especially the younger generation to visit the coffee chain in Malaysia. The four Ps strategies are adjusted or mixed in an attempt to develop a marketing mix that is optimised to mee...
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| Format: | Journal Article |
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Zia World Press Australia
2013
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| Online Access: | http://www.wrbrpapers.com http://hdl.handle.net/20.500.11937/49517 |