Game on: do children absorb sports sponsorship messages?

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Game on: do children absorb sports sponsorship messages?

OBJECTIVE: It is likely that there are substantial subconscious effects of organizations’ efforts to associate their products with sport via sponsorships, but most research methods are unable to capture these effects. The present study employed a novel projective technique to explore children's...

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Bibliographic Details
Main Authors:	Pettigrew, Simone, Rosenberg, M., Ferguson, R., Houghton, S., Wood, L.
Format:	Journal Article
Published:	Cambridge University Press 2013
Online Access:	http://hdl.handle.net/20.500.11937/49443

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