Game on: do children absorb sports sponsorship messages?
OBJECTIVE: It is likely that there are substantial subconscious effects of organizations’ efforts to associate their products with sport via sponsorships, but most research methods are unable to capture these effects. The present study employed a novel projective technique to explore children's...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Cambridge University Press
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/49443 |