A customer relationship management ecosystem that utilizes multiple sources and types of information conjointly

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A customer relationship management ecosystem that utilizes multiple sources and types of information conjointly

In the current economic, budget tightening and competitive times, organizations need to be customer focused and provide customized service to customers to ensure their loyalty. To achieve this, Customer Relationship Management (CRM) systems help organizations to deal with and answer various customer...

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Bibliographic Details
Main Authors:	Hussain, Omar, Chang, Elizabeth, Ramakonar, V., Dillon, T.
Other Authors:	Curran & Associates
Format:	Conference Paper
Published:	Curran & Associates 2012
Subjects:	knowledge synthesis customer relationship management systems semi-structured data structured data
Online Access:	http://hdl.handle.net/20.500.11937/4928

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