A customer relationship management ecosystem that utilizes multiple sources and types of information conjointly
In the current economic, budget tightening and competitive times, organizations need to be customer focused and provide customized service to customers to ensure their loyalty. To achieve this, Customer Relationship Management (CRM) systems help organizations to deal with and answer various customer...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
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Curran & Associates
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/4928 |