Business Information Systems Workshops

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Business Information Systems Workshops

We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, how...

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Bibliographic Details
Main Authors:	Meersman, Davor, Debruyne, C.
Other Authors:	W. Abramowicz
Format:	Book Chapter
Published:	Springer 2011
Subjects:	online commerce product ontology peripheral data purchase intent product innovation
Online Access:	http://hdl.handle.net/20.500.11937/49007

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