Business Information Systems Workshops
We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, how...
| Main Authors: | , |
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| Format: | Book Chapter |
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Springer
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/49007 |