Business Information Systems Workshops
We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, how...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Springer
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/49007 |
| _version_ | 1848758144938803200 |
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| author | Meersman, Davor Debruyne, C. |
| author2 | W. Abramowicz |
| author_facet | W. Abramowicz Meersman, Davor Debruyne, C. |
| author_sort | Meersman, Davor |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, however, we observed an important gap between the intent descriptions of users and the available data in product descriptions. We argue that through the inclusion of peripheral data, vendors are able to innovate according to customer preference, and users receive increasingly relevant results. We present a method that is essentially a customer-driven innovation system using product innovation ontologies. |
| first_indexed | 2025-11-14T09:39:20Z |
| format | Book Chapter |
| id | curtin-20.500.11937-49007 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:39:20Z |
| publishDate | 2011 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-490072023-02-02T07:57:34Z Business Information Systems Workshops Meersman, Davor Debruyne, C. W. Abramowicz L. Maciaszek K. Wecel online commerce product ontology peripheral data purchase intent product innovation We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, however, we observed an important gap between the intent descriptions of users and the available data in product descriptions. We argue that through the inclusion of peripheral data, vendors are able to innovate according to customer preference, and users receive increasingly relevant results. We present a method that is essentially a customer-driven innovation system using product innovation ontologies. 2011 Book Chapter http://hdl.handle.net/20.500.11937/49007 Springer restricted |
| spellingShingle | online commerce product ontology peripheral data purchase intent product innovation Meersman, Davor Debruyne, C. Business Information Systems Workshops |
| title | Business Information Systems Workshops |
| title_full | Business Information Systems Workshops |
| title_fullStr | Business Information Systems Workshops |
| title_full_unstemmed | Business Information Systems Workshops |
| title_short | Business Information Systems Workshops |
| title_sort | business information systems workshops |
| topic | online commerce product ontology peripheral data purchase intent product innovation |
| url | http://hdl.handle.net/20.500.11937/49007 |