Damaged corporate reputation: Can celebrity Tweets repair it?

QR Code

Damaged corporate reputation: Can celebrity Tweets repair it?

These days, many corporations engage in Twitter activities as a part of their communication strategy. Corporations can use this medium to share information with stakeholders, to answer customer questions, or to build on their image. In this study we examined the extent to which celebrity Tweet messa...

Full description

Bibliographic Details
Main Authors:	Van Norel, N., Kommers, Petrus, Van Hoof, J., Verhoeven, J.
Format:	Journal Article
Published:	Elsevier 2014
Online Access:	http://hdl.handle.net/20.500.11937/48965

Similar Items

Can corporate reputation complement or substitute underwriter reputation in seasoned equity offerings?
by: Ng, Xin Yin
Published: (2021)

To tweet or not to tweet about schizophrenia systematic reviews (TweetSz): study protocol for a randomised controlled trial
by: Jayaram, Mahesh, et al.
Published: (2015)

Home tweet home
by: Mad Halid, Norhidayah
Published: (2015)

Online identity theft, security issues, and reputational damage
by: Ahmad Zukarnain, Zuriati, et al.
Published: (2021)

The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)

Image repair strategies in the CEO’s tweets regarding AirAsia’s QZ8501 crisis / Grace Lee Si Yunn
by: Grace Lee , Si Yunn
Published: (2019)

Risk factors of contractor's corporate reputation
by: Ismail, Fuziah, et al.
Published: (2006)

An online framework for civil unrest prediction using tweet stream based on tweet weight and event diffusion
by: Islam, Md Kamrul, et al.
Published: (2020)

Assessment of DNA-damage repair in breast cancer
by: Alshareeda, Alaa
Published: (2014)

Discourse analysis of tertiary students' tweets
by: Arshad, Aqilah, et al.
Published: (2012)

Ranking of tweets based on credibility factors / Pradeesh
by: Pradeesh, -
Published: (2017)

Exploring halal tourism tweets on social media
by: Ali, Feizollah, et al.
Published: (2021)

Metaphors in political tweets during national elections
by: Ramanathan, Renugah, et al.
Published: (2018)

The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis
by: Dwi Sunu Kanto, Slamet Widodo, et al.
Published: (2016)

Assessment of DNA damage and DNA damage response and repair in dormancy-enriched leukemia cells
by: Aldosari, Sahar
Published: (2017)

Reputation ontology for reputation systems
by: Chang, Elizabeth, et al.
Published: (2006)

Reputation ontology for reputation systems
by: Chang, Elizabeth, et al.
Published: (2005)

Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
by: Abdullah, Zulhamri, et al.
Published: (2013)

Nexus between family capital and corporate reputation through learning and corporate governance
by: Zhang, Qing, et al.
Published: (2023)

Targeting DNA damage repair pathways in breast and ovarian cancers
by: Singh, Youvica
Published: (2025)

EXPLORING NOVEL MOLECULAR MECHANISMS OF HELQ IN DNA DAMAGE REPAIR
by: Pan, Jin Ke Michele
Published: (2024)

Kenaf patch repair for composite parts and damage identification strategy
by: Muda, Mohd Khairul Hafiz
Published: (2015)

The relationship between corporate social responsibility and corporate financial performance: the moderating role of corporate reputation
by: Wang, Chun
Published: (2022)

GoVegan: Exploring motives and opinions from tweets
by: Teh, Phoey Lee *, et al.
Published: (2021)

POLITICAL NETWORKS ON TWITTER: Tweeting the Queensland state election
by: Bruns, A., et al.
Published: (2013)

Following the Yellow Jersey: Tweeting the Tour de France
by: Highfield, Tim
Published: (2013)

Sarcastic tweets detection based on sentiment hashtags analysis
by: Nadali, Samaneh, et al.
Published: (2018)

Metaphorical conceptualisations in the religious tweets of a Nigerian politician
by: Nnamele, Adamma Maryann, et al.
Published: (2023)

The Effects of Refund Rates on Corporate Reputation: In the Context of the Airline Industry
by: Mu, Yinjie
Published: (2020)

Examining the impact of social media on consumer perception of corporate reputation
by: Dong, Huiyun
Published: (2017)

Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
by: Dwi Sunu Kanto, Slamet Widodo, et al.
Published: (2013)

The effects of corporate reputation on the competiveness of Malaysian telecommunication service providers
by: Awang, Zainudin, et al.
Published: (2009)

The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers
by: Awang, Zainudin, et al.
Published: (2009)

Molecular ageing of alpha- and beta-synucleins: protein damage and repair mechanisms
by: Vigneswara, Vasanthy, et al.
Published: (2013)

Revising TAM for hedonic location-based social networks: the influence of TAM, perceived enjoyment, innovativeness and extraversion
by: Bouwman, M., et al.
Published: (2014)

Mechanical performance of carbon fiber reinforced polymer as repair material for damage wall structure
by: J., Izwan, et al.
Published: (2019)

E-Cigarette Promotion on Twitter in Australia: Content Analysis of Tweets
by: McCausland, Kahlia, et al.
Published: (2020)

Exploring classification for sentiment analysis from halal based tweets
by: Setik, Roziyani, et al.
Published: (2021)

The effect of project success on corporate reputation of the public sector organizations in Pakistan
by: Hassan, Mazlan, et al.
Published: (2017)

The effect of project success on corporate reputation of the public sector organizations in Pakistan
by: Irfan, Muhammad, et al.
Published: (2017)