Typology and effects of co-opetition in buyer-supplier relationships: Evidence from the chinese home appliance industry
Building on the co-opetition perspective, this study takes a unified approach to examine relationship benefits and transaction costs in buyer-supplier relationships. We argue that buyer-supplier vertical dyads fall into one of four distinct co-opetition types based on their respective degrees of coo...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/48906 |