From managing information to managing relationships: Reframing the role of ICT

Today, one could argue that business is in a relationship age rather than an information age. In a relationship age economy, competitive success largely depends on managing the complex interdependencies of the firm?s relationship assets. Indeed, the firm?s relationship assets?its customer assets, em...

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Main Author: Galbreath, Jeremy
Format: Working Paper
Published: Curtin University of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/4881
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author Galbreath, Jeremy
author_facet Galbreath, Jeremy
author_sort Galbreath, Jeremy
building Curtin Institutional Repository
collection Online Access
description Today, one could argue that business is in a relationship age rather than an information age. In a relationship age economy, competitive success largely depends on managing the complex interdependencies of the firm?s relationship assets. Indeed, the firm?s relationship assets?its customer assets, employee assets, partner assets and supplier assets?lie at the heart of a firm?s ability to create value. To more effectively manage relationship assets, firms should strategically apply ICT within a framework that allows them to assess, monitor and measure such assets. In this article, one such framework is proposed. Important ICT that are necessary for the effective management of relationship assets are also described.
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spelling curtin-20.500.11937-48812017-01-30T10:42:19Z From managing information to managing relationships: Reframing the role of ICT Galbreath, Jeremy economic ecosystem lifetime engagement cycle information technology relationship assets Today, one could argue that business is in a relationship age rather than an information age. In a relationship age economy, competitive success largely depends on managing the complex interdependencies of the firm?s relationship assets. Indeed, the firm?s relationship assets?its customer assets, employee assets, partner assets and supplier assets?lie at the heart of a firm?s ability to create value. To more effectively manage relationship assets, firms should strategically apply ICT within a framework that allows them to assess, monitor and measure such assets. In this article, one such framework is proposed. Important ICT that are necessary for the effective management of relationship assets are also described. 2007 Working Paper http://hdl.handle.net/20.500.11937/4881 Curtin University of Technology fulltext
spellingShingle economic ecosystem
lifetime engagement cycle
information technology
relationship assets
Galbreath, Jeremy
From managing information to managing relationships: Reframing the role of ICT
title From managing information to managing relationships: Reframing the role of ICT
title_full From managing information to managing relationships: Reframing the role of ICT
title_fullStr From managing information to managing relationships: Reframing the role of ICT
title_full_unstemmed From managing information to managing relationships: Reframing the role of ICT
title_short From managing information to managing relationships: Reframing the role of ICT
title_sort from managing information to managing relationships: reframing the role of ict
topic economic ecosystem
lifetime engagement cycle
information technology
relationship assets
url http://hdl.handle.net/20.500.11937/4881