Organisational Rhetoric in the Prospectuses of Elite Private Schools: Unpacking Strategies of Persuasion

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Organisational Rhetoric in the Prospectuses of Elite Private Schools: Unpacking Strategies of Persuasion

Schools have seldom been examined by scholars in studies of organizational sites. Yet schools and the educational context in which they operate, offer potentially important insights into how organizations use rhetoric in their communications to persuade audiences and leverage advantage in the market...

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Bibliographic Details
Main Authors:	McDonald, P., Mayes, Robyn, Pini, Barbara
Other Authors:	Stewart Lockie
Format:	Conference Paper
Published:	TASA 2009
Online Access:	http://hdl.handle.net/20.500.11937/48395

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