Organisational Rhetoric in the Prospectuses of Elite Private Schools: Unpacking Strategies of Persuasion
Schools have seldom been examined by scholars in studies of organizational sites. Yet schools and the educational context in which they operate, offer potentially important insights into how organizations use rhetoric in their communications to persuade audiences and leverage advantage in the market...
| Main Authors: | , , |
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| Format: | Conference Paper |
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TASA
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/48395 |