Tourism's destination dominance and marketing website usefulness

Tourism's destination dominance and marketing website usefulness

Purpose – The purpose of this article is to propose and test empirically tourism's destination dominance and marketing website usefulness hypothesis (TDDH). The study proposes a multi-item metric for marketing website usefulness. The main hypothesis is that the usefulness of a destination'...

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Bibliographic Details
Main Authors: Woodside, Arch, Vicente, R., Duque, M.
Format: Journal Article
Published: Emerald Group Publishing Limited 2011
Subjects:
Web sites
Tourism
Marketing
Online Access:http://hdl.handle.net/20.500.11937/48326

Internet

http://hdl.handle.net/20.500.11937/48326

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