An investigation into the factors influencing consumers to use e-services of Indonesian airlines: The role of motivation

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An investigation into the factors influencing consumers to use e-services of Indonesian airlines: The role of motivation

E-Services have been a popular area of research. This research explores what pushes consumers to use Indonesian airline e-Services. Specifically, this study investigates into how the ‘motivation’ factor can be combined in some traditional theoretical models, within which it studies the influence on...

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Bibliographic Details
Main Authors:	Urumsah, Dekar, Quaddus, Mohammed, Galbreath, Jeremy
Other Authors:	Virpi Kistiina Tuunainen
Format:	Conference Paper
Published:	Aalto University, Finland 2011
Online Access:	http://hdl.handle.net/20.500.11937/48280

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