An investigation into the factors influencing consumers to use e-services of Indonesian airlines: The role of motivation
E-Services have been a popular area of research. This research explores what pushes consumers to use Indonesian airline e-Services. Specifically, this study investigates into how the ‘motivation’ factor can be combined in some traditional theoretical models, within which it studies the influence on...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
Aalto University, Finland
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/48280 |