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Investigating the influence of brand effect and personality traits towards purchase intention of limited edition of luxury brands

This paper aims to examine the effect of attitude, subjective norm and perceived behavioural control towards purchase intention of limited edition of luxury brands as supported by the Theory of Planned Behaviour. Two studies were conducted to measure the influence of brand effect on purchase inte...

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Bibliographic Details
Main Author:	Sutrisna, Elaine
Format:	Working Paper
Published:	2015
Online Access:	http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/48279

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