Investigating the influence of brand effect and personality traits towards purchase intention of limited edition of luxury brands
This paper aims to examine the effect of attitude, subjective norm and perceived behavioural control towards purchase intention of limited edition of luxury brands as supported by the Theory of Planned Behaviour. Two studies were conducted to measure the influence of brand effect on purchase inte...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
2015
|
| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/48279 |