An Investigation of Illegal Downloading of Music in Western Malaysia
This empirical study investigates the phenomenon of illegal downloading behaviour of Malaysian individuals. 434 usable responses were used in the analysis. This paper uses the theory of planned behaviour as the theoretical framework for the study. Key constructs include attitudes towards music pirac...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/499ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/48234 |