Luxury Fashion Theory, Culture, and Brand Marketing Strategy

Luxury Fashion Theory, Culture, and Brand Marketing Strategy

This article describes the core tenets of fashion marketing theory (FMT) from the perspective of economic psychology. The study here is unique and valuable in proposing empirically testable hypotheses that follow from FMT and in describing evidence from available literature testing these hypotheses....

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Bibliographic Details
Main Authors: Woodside, Arch, Ko, E.
Other Authors: Eunju Ko
Format: Book Chapter
Published: Emerald Group Publishing Limited 2013
Subjects:
fashion
Choice
marketing
psychology
customer
economic
profitability
Online Access:http://hdl.handle.net/20.500.11937/48207

Internet

http://hdl.handle.net/20.500.11937/48207

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