How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms
Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants (n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell Publishing Inc.
2014
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| Online Access: | http://purl.org/au-research/grants/arc/DP0877146 http://hdl.handle.net/20.500.11937/48064 |
| _version_ | 1848758007443226624 |
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| author | Staunton, M. Louis, W. Smith, J. Terry, Deborah McDonald, R. |
| author_facet | Staunton, M. Louis, W. Smith, J. Terry, Deborah McDonald, R. |
| author_sort | Staunton, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants (n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive norm that their fellow students do not eat healthily. A significant interaction emerged. When a negative descriptive norm was made salient, participants exposed to a positive injunctive norm reported significantly lower intentions to eat healthily. When no descriptive norm was given, exposure to a positive injunctive norm had no effect. The results suggest the weakness of manipulated injunctive norm salience in the health domain, and the importance of investigating the interactive effects of referent group norms. |
| first_indexed | 2025-11-14T09:37:08Z |
| format | Journal Article |
| id | curtin-20.500.11937-48064 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:37:08Z |
| publishDate | 2014 |
| publisher | Wiley-Blackwell Publishing Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-480642018-03-29T09:07:33Z How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms Staunton, M. Louis, W. Smith, J. Terry, Deborah McDonald, R. Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants (n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive norm that their fellow students do not eat healthily. A significant interaction emerged. When a negative descriptive norm was made salient, participants exposed to a positive injunctive norm reported significantly lower intentions to eat healthily. When no descriptive norm was given, exposure to a positive injunctive norm had no effect. The results suggest the weakness of manipulated injunctive norm salience in the health domain, and the importance of investigating the interactive effects of referent group norms. 2014 Journal Article http://hdl.handle.net/20.500.11937/48064 10.1111/jasp.12223 http://purl.org/au-research/grants/arc/DP0877146 Wiley-Blackwell Publishing Inc. restricted |
| spellingShingle | Staunton, M. Louis, W. Smith, J. Terry, Deborah McDonald, R. How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title | How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title_full | How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title_fullStr | How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title_full_unstemmed | How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title_short | How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| title_sort | how negative descriptive norms for healthy eating undermine the effects of positive injunctive norms |
| url | http://purl.org/au-research/grants/arc/DP0877146 http://hdl.handle.net/20.500.11937/48064 |