How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms

Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants (n = 119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive...

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Bibliographic Details
Main Authors: Staunton, M., Louis, W., Smith, J., Terry, Deborah, McDonald, R.
Format: Journal Article
Published: Wiley-Blackwell Publishing Inc. 2014
Online Access:http://purl.org/au-research/grants/arc/DP0877146
http://hdl.handle.net/20.500.11937/48064