Qualitative Research Methods in Social Marketing

Bibliographic Details
Main Authors: Pettigrew, Simone, Roberts, M.
Other Authors: Gerard Hastings
Format: Book Chapter
Published: SAGE Pubications Ltd 2011
Online Access:http://hdl.handle.net/20.500.11937/47413
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author Pettigrew, Simone
Roberts, M.
author2 Gerard Hastings
author_facet Gerard Hastings
Pettigrew, Simone
Roberts, M.
author_sort Pettigrew, Simone
building Curtin Institutional Repository
collection Online Access
first_indexed 2025-11-14T09:34:15Z
format Book Chapter
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:34:15Z
publishDate 2011
publisher SAGE Pubications Ltd
recordtype eprints
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spelling curtin-20.500.11937-474132023-02-02T07:57:34Z Qualitative Research Methods in Social Marketing Pettigrew, Simone Roberts, M. Gerard Hastings Kathryn Angus Carol Bryant 2011 Book Chapter http://hdl.handle.net/20.500.11937/47413 SAGE Pubications Ltd restricted
spellingShingle Pettigrew, Simone
Roberts, M.
Qualitative Research Methods in Social Marketing
title Qualitative Research Methods in Social Marketing
title_full Qualitative Research Methods in Social Marketing
title_fullStr Qualitative Research Methods in Social Marketing
title_full_unstemmed Qualitative Research Methods in Social Marketing
title_short Qualitative Research Methods in Social Marketing
title_sort qualitative research methods in social marketing
url http://hdl.handle.net/20.500.11937/47413