Qualitative Research Methods in Social Marketing

Qualitative Research Methods in Social Marketing

Bibliographic Details
Main Authors: Pettigrew, Simone, Roberts, M.
Other Authors: Gerard Hastings
Format: Book Chapter
Published: SAGE Pubications Ltd 2011
Online Access:http://hdl.handle.net/20.500.11937/47413

Internet

http://hdl.handle.net/20.500.11937/47413

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