APA (7th ed.) Citation

Pettigrew, S., Roberts, M., & Hastings, G. (2011). Qualitative Research Methods in Social Marketing. SAGE Pubications Ltd.

Chicago Style (17th ed.) Citation

Pettigrew, Simone, M. Roberts, and Gerard Hastings. Qualitative Research Methods in Social Marketing. SAGE Pubications Ltd, 2011.

MLA (9th ed.) Citation

Pettigrew, Simone, et al. Qualitative Research Methods in Social Marketing. SAGE Pubications Ltd, 2011.

Warning: These citations may not always be 100% accurate.