Impact of Store Environment on Impulse Buying Behavior

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Impact of Store Environment on Impulse Buying Behavior

Purpose – This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and u...

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Bibliographic Details
Main Authors:	Mohan, G., Sivakumaran, B., Sharma, Piyush
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Subjects:	Shopping Store environment - Retailers Retail shoppers Urge Positive/negative affect Retailing Impulse buying
Online Access:	http://hdl.handle.net/20.500.11937/47412

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