Impact of Store Environment on Impulse Buying Behavior

Impact of Store Environment on Impulse Buying Behavior

Purpose – This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and u...

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Bibliographic Details
Main Authors: Mohan, G., Sivakumaran, B., Sharma, Piyush
Format: Journal Article
Published: Emerald Group Publishing Limited 2013
Subjects:
Shopping
Store environment
- Retailers
Retail shoppers
Urge
Positive/negative affect
Retailing
Impulse buying
Online Access:http://hdl.handle.net/20.500.11937/47412

Internet

http://hdl.handle.net/20.500.11937/47412

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