Factors affecting purchase of online music in Australia

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Factors affecting purchase of online music in Australia

Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer of online music. Such a study will help practitioners and marketing managers of...

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Bibliographic Details
Main Authors:	Butcher, Luke, Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2010
Subjects:	purchase behavior purchase intentions online music Digital music
Online Access:	http://hdl.handle.net/20.500.11937/47267

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