Factors affecting purchase of online music in Australia
Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer of online music. Such a study will help practitioners and marketing managers of...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/47267 |