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"Bonds" or "Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear

Purpose: The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made domestically or in foreign countries. Design/methodology/approach: Australian residents recruited through a mall...

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Bibliographic Details
Main Authors:	Lee, W., Phau, Ian, Roy, Rajat
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Subjects:	luxury brands Australia consumer behaviour foreign enthnocentrism domestic country of origin
Online Access:	http://hdl.handle.net/20.500.11937/4715

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