"Bonds" or "Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear
Purpose: The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made domestically or in foreign countries. Design/methodology/approach: Australian residents recruited through a mall...
| Main Authors: | , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/4715 |