Cause for event: not-for-profit marketing through participant sports events

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Cause for event: not-for-profit marketing through participant sports events

The purpose of this paper was to investigate the motivations, satisfaction and intention of participants attending a sports event organised by a not-for-profit organisation as a major avenue of cause promotion and source of revenue generation. A questionnaire was distributed via three avenues for pa...

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Bibliographic Details
Main Authors:	Taylor, Ruth, Shanka, Tekle
Format:	Journal Article
Published:	Westburn Publishers Ltd 2008
Online Access:	http://hdl.handle.net/20.500.11937/47101

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