Cause for event: not-for-profit marketing through participant sports events
The purpose of this paper was to investigate the motivations, satisfaction and intention of participants attending a sports event organised by a not-for-profit organisation as a major avenue of cause promotion and source of revenue generation. A questionnaire was distributed via three avenues for pa...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Westburn Publishers Ltd
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/47101 |