Consumer ethnocentrism: Reconceptualization and cross-cultural validation
Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This...
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| Format: | Journal Article |
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Palgrave Macmillan
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/46991 |
| _version_ | 1848757712141156352 |
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| author | Sharma, Piyush |
| author_facet | Sharma, Piyush |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This note addresses these gaps by reconceptualizing CE as an attitude construct consisting of three dimensions: (1) affective reaction, (2) cognitive bias and (3) behavioral preference. A revised CE scale (CES) is developed and tested using two empirical studies with adult consumers from four different countries (China, India, UK and USA), showing that CES is a reliable, valid and cross-culturally invariant scale and it explains greater variance than the CETSCALE and other similar scales, in customer evaluations and behavioral intentions for a wide range of products and services. |
| first_indexed | 2025-11-14T09:32:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-46991 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:32:27Z |
| publishDate | 2015 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-469912020-07-22T04:04:50Z Consumer ethnocentrism: Reconceptualization and cross-cultural validation Sharma, Piyush internationalism animosity cosmopolitanism patriotism CETSCALE consumer ethnocentrism Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This note addresses these gaps by reconceptualizing CE as an attitude construct consisting of three dimensions: (1) affective reaction, (2) cognitive bias and (3) behavioral preference. A revised CE scale (CES) is developed and tested using two empirical studies with adult consumers from four different countries (China, India, UK and USA), showing that CES is a reliable, valid and cross-culturally invariant scale and it explains greater variance than the CETSCALE and other similar scales, in customer evaluations and behavioral intentions for a wide range of products and services. 2015 Journal Article http://hdl.handle.net/20.500.11937/46991 10.1057/jibs.2014.42 Palgrave Macmillan fulltext |
| spellingShingle | internationalism animosity cosmopolitanism patriotism CETSCALE consumer ethnocentrism Sharma, Piyush Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_full | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_fullStr | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_full_unstemmed | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_short | Consumer ethnocentrism: Reconceptualization and cross-cultural validation |
| title_sort | consumer ethnocentrism: reconceptualization and cross-cultural validation |
| topic | internationalism animosity cosmopolitanism patriotism CETSCALE consumer ethnocentrism |
| url | http://hdl.handle.net/20.500.11937/46991 |