Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This...

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Bibliographic Details
Main Author: Sharma, Piyush
Format: Journal Article
Published: Palgrave Macmillan 2015
Subjects:
internationalism
animosity
cosmopolitanism
patriotism
CETSCALE
consumer ethnocentrism
Online Access:http://hdl.handle.net/20.500.11937/46991

Internet

http://hdl.handle.net/20.500.11937/46991

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