The determinants of mobile subscriber retention in Sweden

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The determinants of mobile subscriber retention in Sweden

A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining...

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Bibliographic Details
Main Authors:	Srinuan, Pratompong, Bohlin, Erik, Madden, Gary
Format:	Journal Article
Published:	Routledge 2012
Subjects:	termination-based price - discrimination subscriber retention switching costs
Online Access:	http://hdl.handle.net/20.500.11937/46794

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