The determinants of mobile subscriber retention in Sweden
A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/46794 |