The determinants of mobile subscriber retention in Sweden
A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/46794 |
| _version_ | 1848757659321237504 |
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| author | Srinuan, Pratompong Bohlin, Erik Madden, Gary |
| author_facet | Srinuan, Pratompong Bohlin, Erik Madden, Gary |
| author_sort | Srinuan, Pratompong |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers. |
| first_indexed | 2025-11-14T09:31:36Z |
| format | Journal Article |
| id | curtin-20.500.11937-46794 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:31:36Z |
| publishDate | 2012 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-467942017-09-13T16:00:44Z The determinants of mobile subscriber retention in Sweden Srinuan, Pratompong Bohlin, Erik Madden, Gary termination-based price - discrimination subscriber retention switching costs A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers. 2012 Journal Article http://hdl.handle.net/20.500.11937/46794 10.1080/13504851.2011.583209 Routledge restricted |
| spellingShingle | termination-based price - discrimination subscriber retention switching costs Srinuan, Pratompong Bohlin, Erik Madden, Gary The determinants of mobile subscriber retention in Sweden |
| title | The determinants of mobile subscriber retention in Sweden |
| title_full | The determinants of mobile subscriber retention in Sweden |
| title_fullStr | The determinants of mobile subscriber retention in Sweden |
| title_full_unstemmed | The determinants of mobile subscriber retention in Sweden |
| title_short | The determinants of mobile subscriber retention in Sweden |
| title_sort | determinants of mobile subscriber retention in sweden |
| topic | termination-based price - discrimination subscriber retention switching costs |
| url | http://hdl.handle.net/20.500.11937/46794 |