On leveraging e-services for effective relationship management: exploring the necessary technological components

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On leveraging e-services for effective relationship management: exploring the necessary technological components

This paper is the collaborative effort between a former IT practitioner and a services marketing academician. Its primary purpose is to provide an overview of the e-service technologies that enable effective Relationship Management (RM). To do so, a framework is introduced that consists of ‘front’ a...

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Bibliographic Details
Main Authors:	Galbreath, Jeremy, Hoffman, D.
Format:	Journal Article
Published:	Inderscience Enterprises Limited 2007
Subjects:	information technology e-services relationship management relationship assets
Online Access:	http://hdl.handle.net/20.500.11937/46696

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